Esther Cai Homes
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Adding value to your real estate journey
Meet Your Realtor
Achieving Financial Freedom for Clients through Property
For the past 5 years, Esther has focused on helping her clients to plan, execute and achieve their financial freedom through property purchases, sales and investments. She is an avid believer that one must have a sound financial plan, with property being the core component.
Equipped with solid experience in marketing, sales and quality assurance from her previous work experience, she has developed a customised approach for her clients, that includes data, financial and research attributes.
“Helping People Like How I Would For Myself!”
Esther Cai Homes
Esther has built and developed her property brand, Esther Cai Homes, that is committed to providing buyers, sellers and investors with the best advice, guidance and recommendations, together with excellent customer service and support.
Esther Cai Homes utilises a variety of trusted and verified sources to conduct analysis of data, research and trends of the dynamic Singapore real estate market. The analysis and research enables clients to make a clear and informed decision on their financial and property matters.
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Committed to Add Value
To all clients who are seeking to buy or sell a property
As your realtor, Esther is committed to add value and provide sincere advice from her experience, knowledge and network. Whether you are a buyer or seller, professional advice will be catered to your needs and objectives, while taking into account factors like the macro real estate environment, alternatives and financials.
Buyers and sellers of HDBs, Executive or Private Condominiums and Landed Properties can rest assured that Esther's commitment, focus and service will be dedicated to meeting your needs, goals and objectives swiftly.
HDB
Executive Condominium
Private Condominium
Landed Property
Maximizing the Potential of Your Home
To Achieve the Highest Selling Price
Home Staging
The first step in preparing a property for marketing is the decluttering and staging phase.
Professional Photography
Once the property has been staged tastefully, professional photography brings out the best angles.
360 Virtual Tours
Creating a 360 virtual tour helps potential buyers to have a walkthrough of the unit remotely.
Home Tour Videos
Besides showcasing the property, home tour videos provide ideas on space planning and practical usage.
Marketing Your Property To Unleash Its Fullest Potential
Using creative marketing angles, home buyers will be impressed
With many properties being marketed, the need to attract potential buyers fast is of utmost importance. Esther has developed creative marketing techniques to ensure that the listed property appeals and captures the attention of genuine buyers.
Upon a seller agreeing to list with Esther, the process of decluttering and staging the property will commence. After these steps have been completed, there will be professional photography and a walkthrough video of the property produced.
With the final marketing assets in hand, a comprehensive marketing campaign will be launched across digital and traditional channels to ensure that the property is marketed efficiently and reaches interested buyers.
maximum exposure on major portals and platforms
Creating maximum outreach to a wider range of audience
By leveraging on the reach of the major property portals like PropertyGuru, 99.co, EdgeProp and SRX, maximum exposure of the marketed property is achieved. The property is marketed on these platforms using the marketing assets that had been produced through photography and videography.
In addition, when the property listing is strategically drafted, which will increase the opportunity for the property to appear in a buyer's filters and shortlists. Hence, through tapping on the property portals and their respective tools, maximum exposure of the listing is achieved.
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Properties Sold by Esther
Grateful to share Successful Sales
Esther's track records in selling client's properties fast and at high prices are an added advantage of listing with Esther. The track records prove that the strategies and techniques in marketing properties work efficiently.
The proven track records reinforces Esther's view of helping clients sell their properties fast and at high prices through a convenient and seamless process.
Adding Value to Buyers with a Signature Approach
Using Data, Research, Financial Evaluation, Layout and Unit Selection for Potential Capital Appreciation
Esther has developed a Signature Approach to help buyers purchase a home that meets their needs, while providing high capital appreciation opportunities. The Signature approach utilises a combination of 3 factors to determine a purchase.
Data and Research of properties are analysed extensively to shortlist possible properties. There are multiple sources of data from PropNex, SLA, URA and third party applications, that are used to perform the analysis.
Clients' financial evaluation is an integral part of the Signature approach. As everyone has different financial needs and situations, due diligence needs to be exercised in determining the financials of every client.
Lastly, unit selections at projects is key in determining the potential upside of the property. There a number of factors that involve the selection of a unit that can yield a potentially higher capital appreciation.
Guiding Clients in Making Prudent Decisions
Between Resale VS New Launch
Resale
New Launch
There is much debate in the Singapore real estate market on which is better, Resale Condominiums or New Launch Condominiums. Some are strong proponents of new launch condominiums, while some state that the advantages of buying resale condominiums.
As clients may have different objectives and goals when it comes to property, choosing between resale or new launch properties depends on these factors. As a realtor who has integrity and is responsible, Esther will analyse and advice clients on which property type better suits their needs, objectives and goals.
Assisted many Homeowners
Generating wealth through properties safely
Over the years, Esther has assisted many clients on their home buying and investment journeys, using her Signature approach. Clients have generated wealth though their property transactions, which enables them to realise their aspirations and dreams.
Some clients have gone on to upgrade their lifestyle and build their legacy by buying into Landed properties, while some have right-sized their properties, thereby realising their retirement funds and some have purchased investment properties to build on their financial and retirements needs.
Interested to buy a property?
Have a chat with Esther
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Singapore real estate market overview and direction
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Potential upsize vs downside of your current property
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Case studies on how Esther's clients have made money through their properties over the last 3 to 5 years
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Evaluation of opportunities and profit projection for you to grow your wealth through your next property
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Q&A (Ask Esther anything)
Testimonials from Satisfied Clients
Esther is very honoured to have receive many appreciation notes from clients
Very fortunate to have met Esther Cai, a very approachable and earnest agent! She gave us constructive advice from the beginning and was sincere in helping us solve all the problems that we have encountered along the way. She made us feel assured and made our transition to our 2nd home a wonderful experience! Would definitely recommend her to my family & friends!
- Satisfied Client
Recognition of Achievements
Numerous Performance Awards
With Esther’s continuous dedication and hard work for her clients, she has been recognised on many occasions by the PropNex Management by being presented with performance awards.
Esther is very thankful of the support and trust of her clients, colleagues and the Management through her journey as a realtor. She is looking forward to constantly developing Esther Cai Homes as a trusted real estate brand.
Get in touch with Esther
For a non-obligatory call and she will assist you with any property related queries.
Esther Cai
PropNex Realty Pte Ltd
CEA Reg No. R059191F
Associate Division Director
Contact: 9191 9279
Email: esthercai.jh@gmail.com